Insights, Updates, and Digital Wisdom.

+10 years, hundreds of stories.

Every great storm starts with a spark. This is where we share what we've learned, what we're experimenting with, and what's next in the digital world. Whether you're a fellow creator or just web-curious, there's something here for you.

Documented WordPress website development story

April 27, 2025

Documented WordPress website development story

Back in 2020, when the world was upside down, I met Documented NY, a small nonprofit news outlet in New York telling the stories of immigrant communities. Their WordPress site was breaking. We fixed i...

How Rainmakers Started

April 9, 2025

How Rainmakers Started

In 2014, I was working in tech and not particularly proud of what I was building. I wanted to work on projects that matt...

What Rainmakers Is For

April 9, 2025

What Rainmakers Is For

We work with people building things. What they have in common: they know what they're trying to do, they have real const...

How Our Projects Actually Run

April 8, 2025

How Our Projects Actually Run

A project without clear scope is expensive guessing. Before we build anything, we define what's included and what isn't....

The Questions Before the Code

April 8, 2025

The Questions Before the Code

Most bad web projects fail in the briefing phase, not the development phase. We spend time at the start asking questions...

What We Tell Clients Who Don't Need Us Yet

April 8, 2025

What We Tell Clients Who Don't Need Us Yet

We've told people to wait. To not launch yet. To not hire us for this particular problem. That advice is free. We'd rath...

Why We Stay Involved

April 7, 2025

Why We Stay Involved

We've worked with some clients for years. That doesn't happen by accident. The work in year four looks different from ye...