Your NewsMatch Window Is 30 Days. Your Website Isn't Ready.
NewsMatch turns $7.1 million into $70 million. Most newsrooms lose a chunk of that to donation pages that were never built to convert under pressure.
Mission Doesn't Pay for Hosting
A new CNTI report confirms what most community media founders already feel: purpose is abundant, infrastructure is not. ...
Utility Content Is an Audience Strategy
The Intercept's ICE tip sheet pulled 150,000 readers and then they drove it around JFK. The stunt was clever, but the re...
You Don't Need a New Website. You Need to Know What Your Website Is For.
Most editors come to me wanting a new website. What they actually need is clarity about what their site is supposed to d...
Stress Is a Churn Driver. Your Homepage Might Be Making It Worse.
A new study confirms what community media editors already sense: local news doesn't stress people out the way national n...
How to Know If Your Website Is Actually Working
Most business owners assume their website is working. But working is not a feeling. It's a measurable thing, and measuri...
What to Expect After Your Website Launches
Most clients go into a website launch focused on getting it done, not on what comes next. But what comes next is where t...