You Don't Need a New Website. You Need to Know What Your Website Is For.
Most editors come to me wanting a new website. What they actually need is clarity about what their site is supposed to do. Those are very different projects.
Stress Is a Churn Driver. Your Homepage Might Be Making It Worse.
A new study confirms what community media editors already sense: local news doesn't stress people out the way national n...
How to Know If Your Website Is Actually Working
Most business owners assume their website is working. But working is not a feeling. It's a measurable thing, and measuri...
What to Expect After Your Website Launches
Most clients go into a website launch focused on getting it done, not on what comes next. But what comes next is where t...
The Real Cost of a Cheap Website
The $500 website exists. You can get one. The question isn't whether it's possible. It's whether it's actually cheap onc...
How to Evaluate a Web Agency Proposal
You've received a proposal. It looks professional. It has a timeline, a price, and a list of deliverables. Now what? Mos...
Custom Website or Template? How to Actually Decide
A lot of businesses make this decision based on price. That's not wrong, but it's not the whole picture. The better ques...