The newsroom · est. May 2024

Between commits.

A studio notebook. Essays on editorial systems, engineering field notes, the occasional rant about CSS. Published when there's something worth writing, not on a schedule.

All · 2 Commissioning web work · 14 How we work · 12 Strategy · 7 Audience strategy · 3 Web and product · 3 About the studio · 2 Editorial strategy · 2 Field notes · 2 Sustainability and funding · 2

Fundraising Infrastructure · May 9, 2026 · Lead story

Your NewsMatch Window Is 30 Days. Your Website Isn't Ready.

NewsMatch turns $7.1 million into $70 million. Most newsrooms lose a chunk of that to donation pages that were never built to convert under pressure.

By Akel Aguad·May 9, 2026·1 min read

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NewsMatch turns $7.1 million into $70 million. Most newsrooms lose a chunk of that to donation pages that were never built to convert under pressure.

From the lead story

Media Sustainability · May 9

Mission Doesn't Pay for Hosting

A new CNTI report confirms what most community media founders already feel: purpose is abundant, infrastructure is not. Here's what actually moves the needle.

By Akel Aguad·1 min