A studio notebook. Essays on editorial systems, engineering field notes, the occasional rant about CSS. Published when there's something worth writing, not on a schedule.
Most people have never had a real web consulting conversation. Here is what one actually looks like from start to finish.
Most people have never had a real web consulting conversation. Here is what one actually looks like from start to finish.
From the lead storyThree different roles, three different jobs. The expensive mistake is hiring one when you actually need another.
The range for a website is enormous. Understanding what drives that range is more useful than any price list.
The website is not always the problem. Sometimes it takes an honest conversation to figure out that the budget is better spent somewhere else entirely.
In 2020 we inherited a broken website and a burned trust. The client was Hoser, a Chilean medical equipment company founded in 1985. What happened over the next five years is what web consulting is actually for.
Most web projects go sideways before a single line of code is written. These three questions are what I ask every client to make sure that doesn't happen.
Most businesses know what they need. The problem is nobody tells them the smartest way to get there for where they are right now. That gap is where web consulting lives.